About Us


Located on site we have been the official water sports provider for The Ritz-Carlton, Reynolds - Lake Oconee since 2010.  Our commitment to service excellence that constantly strives to anticipate and deliver on our guests needs is what makes us the perfect partner of The Ritz-Carlton.  Four words encapsulates what and who we are!


 These three words summarizes our mission and guarantee to you.

Safety: First for a reason.
Integrity:  We do what we say we will
Excellence:  From our service to our product we are not trying to keep up with industry standards. We create the standard!
Fun:  We exist to assist you in creating an experience that always exceeds expectations and last a LIFE TIME!

meet our ladies and gentlemen

Jacob Benoff



Prior to arriving at Young Harris Water Sports Jacob has spent over 16 years in the travel and tourism industry holding a variety of  leadership positions at Hyatt Hotels, Drury Hotels, IHG, and Best Western. He has served as a guest speaker for several industry and service events and has been the recipient of several industry leading awards.

Jacob is responsible for managing and overseeing all operations and  company development for our southern locations including: the Ritz-Carlton Reynolds at Lake Oconee, Boat House Marina at Harbor Club,  44 Bridge, as well as Reynolds at Lake Oconee’s Marina locations: Lake  Club & Linger Longer.

Taylor Harrell


 GENERAL MANAGER (Reynolds Portfolio)

Taylor has spent over 8 years managing all day-to-day operations of  youth sports programs through the YMCA in Savannah and Georgia’s Piedmont Branches. This includes 2 years’ experience as a Sports  Director managing 1500 youth and 100 volunteers over the course of a year. Day-to-day operations include: creating rosters, scheduling and providing excellent customer service.

Taylor oversees all aspects of the Reynolds, Lake Oconee locations  including The Ritz-Carlton Reynolds, Lake Oconee, Linger Longer Marina,  and Lake Club Marina. His responsibilities include but are not limited to: maintaining customer relationships, responding to inquiries, upkeep of water craft, and acting as a liaison between Reynolds/The  Ritz-Carlton, Lake Oconee and upper management of Young Harris Water Sports. 

His mission is to deliver the very best water craft with the very best customer service to ensure the best lake experience for every guests of the community and resort.

Lori Boyer




Lori comes to Young Harris Water Sports with over 20 years of boating and tourism experience serving in a variety of leadership roles with  IHG, Hilton, Independent Hotels, Honda, Kawasaki, and Bombardier.

As Young Harris Water Sports’ manager of the 44 Bridge location, Lori  is responsible for all aspects of its operation including but not  limited to: water craft rental, customer relations, wake shop, and  Central Georgia reservation/call center. Lori is a graduate of Georgia  College & State University with a degree in business administration.